Founded in 2023

ACCORDING TO ARI: written, edited and curated by Ariel Serano.

With almost a decade in the Apparel industry under my belt and an ever-growing affinity for all things style and culture related, I’ve created this platform to give a glimpse into my world. Since becoming an NYC transplant in 2015, I’ve been bopping around here, there and everywhere with no signs of slowing down. So I’ve absorbed all the beautiful chaos of this city, distilled the good bits into ACCORDING TO ARI, and for that you are most welcome. From managing multimillion dollar wholesale accounts to emerging talent, I’m ready to connect the dots and facilitate all forms of brand expansion.